You Pick Your Plan
2% Limited-Service Listing Plan
Commission: 2% total (Lucas Group side) + any buyer's agent commission negotiated.
Included Services:
Professional photography
Property website
Listing on MLS + syndicated sites (Zillow, Realtor.com, etc.)
Basic marketing: flyer, listing post, basic social media post.
Property website
Listing on MLS + syndicated sites (Zillow, Realtor.com, etc.)
Basic marketing: flyer, listing post, basic social media post.
Seller Costs:
$495 Transaction Fee (due at closing)
$195 Broker Admin Fee
$695 Marketing Fee (photos, MLS setup, basic ads)
$195 Broker Admin Fee
$695 Marketing Fee (photos, MLS setup, basic ads)
Optional Upgrades:
$125/week: National Ads (via Adwerx, daily marketing updates)
$95 each: Open House (fee per open house hosted)
Extra custom social media marketing is available for purchase.
$95 each: Open House (fee per open house hosted)
Extra custom social media marketing is available for purchase.
2.5% Full-Service Listing Plan
Commission: 2.5% total (Lucas Group side) + any buyer's agent commission negotiated.
Included Services:
Everything from 2% Plan PLUS:
FREE Transaction Fee ($495 waived)
Enhanced marketing (social media campaigns, boosted posts)
1 Open house included (no extra open house fee)
Weekly seller reports and feedback.
Enhanced marketing (social media campaigns, boosted posts)
1 Open house included (no extra open house fee)
Weekly seller reports and feedback.
Seller Costs:
$195 Broker Admin Fee
Marketing costs included in commission (no separate $695 charge)
Marketing costs included in commission (no separate $695 charge)
3% Premium Full-Service Listing Plan
Commission: 3% total (Lucas Group side) + any buyer's agent commission negotiated.
Included Services:
Everything from 2.5% Plan PLUS:
FREE Transaction Fee ($495 waived)
FREE Broker Admin Fee ($195 waived)
Premium video tours
Drone photography
Floor plans
Google Ads targeting
Email marketing to agent databases
Highest ad spend budget for social media targeting.
FREE Broker Admin Fee ($195 waived)
Premium video tours
Drone photography
Floor plans
Google Ads targeting
Email marketing to agent databases
Highest ad spend budget for social media targeting.
Seller Costs:
Zero additional fees (all fees included)
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